Trained as a graphic designer in advertising, Chen has firmly established himself as an artist and designer with a keen awareness of symbols and the subsequent loss of traditional Chinese visual imagery and meaning. The omnipresent branding and logos in society today play a large part in subverting original, classical Chinese folk arts, motifs, designs and patterns; label obsession, loss of identity and a throwaway society have become important issues in his work. In this series of colourful works Chen cleverly hides these symbols of modernity, which remain recognisable only to those who are aware of them.
“It is a bit like hunting for mushrooms. Once you see them in a forest, you realize they are everywhere. It’s the same with logos and brands; they are subconscious until you actually see them,”
- Chen Hangfeng –